Spain’s legal system finally stepped in after the 10th reported incident of racism aimed at Vinícius.

Seven arrests were made by police and Spain’s football federation, RFEF, created a new anti-racism campaign and ordered the partial closure of Valencia’s stadium. La Liga formally requested sanctioning powers to fight racism.

“Behind the scenes, they are also calling the people they have to manage their relationships at La Liga, to ask them to provide updates and to figure out what is their plan. Some of the CEOs may be questioning their marketing teams, whether or not this is something that is sustainable or if they should continue to be associated with LaLiga,” Fort told CNN sports.

La Liga chief, Javier Tebas, publicly apologized to Real Madrid while his team showed incredible support before their match. Vinicius missed the game with Rayo but saw his club make a strong show of support numerous times after he was racially abused over the weekend in a 1-0 defeat to Valencia. Vinicius was initially sent off in that loss before his suspension was overturned but he missed the Santiago Bernabeu home game this week.