Ecuador is gearing up for a runoff in its presidential election. The key contenders are Daniel Noboa, a businessman from the center-right, and Luisa González, a left-leaning candidate with strong political ties.

The Noboa family has a long history of influencing Ecuador’s economy. They’re involved in various industries like fertilizers, plastics, cardboard, and even run the country’s largest container storage facility. But they’re most famous for their huge banana business, known worldwide as Bonita.

Surprisingly, the Noboa family has never held the presidency. Álvaro Noboa, the head of the family’s business empire, has tried five times but always narrowly missed winning, once losing by just two percentage points.

The upcoming election is a clash of different ideas and backgrounds. Daniel Noboa is a businessman with centrist and right-leaning views. He wants to bring a business-oriented approach to running the country.

On the other side is Luisa González, who comes from a left-leaning political background. Her connection to the “establishment” suggests she’s well-connected in Ecuador’s political circles. Her campaign is focused on taking the country in a new direction with policies that address people’s concerns.

Ecuadorians are closely watching this election to see if the Noboa family can finally win the presidency. They’re also curious about what a left-leaning leader might mean for a country that’s traditionally been more center-right and conservative.

As the campaign continues, people are paying attention to what both candidates are promising. This is a big moment for Ecuador because the election’s outcome will have a significant impact on the country’s future. Will the Noboa family make history by taking the presidency, or will Luisa González bring a fresh perspective to leadership? The runoff election will give us the answers.